Author: Marilyn

The Tesla CEO’s Public Relations Machine Was a jerk

The Tesla CEO’s Public Relations Machine Was a jerk

Column: Elon Musk takes Twitter exactly where we thought he would: Into the sewer

From day one, Elon Musk became the most popular tech figure in America by being an all-caps Twitter freak, not only for what he knew and said about his inventions (SpaceX is about to launch people to the moon; The Boring Company lets you drive through tunnels under cities) but for where he posted them.

“How do people like to learn about their cars? They post them,” Musk told the New York Times in February 2016. “I do that to see how the service is going.” He also put up Instagram updates about Tesla.

But with his public relations machine at full throttle, Musk had started to look like a villain. Before long, his personal life and business acumen were being dragged into the same public controversy. The media began to make the connection between Tesla’s founder and his public persona, and it helped launch a wave of criticism from his critics.

“It’s an old argument, and I know it makes me sound like a jerk, which I don’t believe I am,” Musk told Fortune in 2015 about the media. “In order to talk about Elon Musk the way you want to talk about Elon Musk, a lot of people have to use his past as some kind of justification.”

He continued: “But it’s not the past. It’s the present, where we’re doing things that I think will change people’s lives, create jobs, and make the world a better place [for] everyone.”

Musk’s penchant for the Twitter world began with a post he made just after his company’s founding. After tweeting about the company’s business and stating that he and several others had been put into “bust-out mode,” his followers began to speculate that he was planning to go

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